So you have decided things have settled down a bit and now is the time to start thinking about what you can do to tweak or improve your trade show booth.  You don't want to do a full make over or buy a completely new setup.  We get it.  The economy is slow to improve.  You have to do the trade show or people will forget about you and you always do come home with a few good prospects.  In fact,  getting these new prospect to stop by the booth and most importantly remember you after the show is what is going to give your business the boost it needs.

So let's break it down to the key areas you should first address:

  1. Does your current setup clearly tell your prospects who you are? This includes your company name, brand promise and what you do.

    A good example of a clean basic booth setup[
  2. Do you have signage that specifically tells a prospect in a clear concise manner what products or services you offer?
  3. Are your display materials in good working order?
    This means no creases in your popup panels, your lights work and your table top or roll up banners still look professional and are in working order.

If your answers are no to any of the above,  then you should first address these issues. Make sure whatever signage is being displayed has the correct logos.   You want your customers to visually connect your logo and company name.  You want to also make sure that any verbiage used on your banners, table covers or backdrop is current.  No one wants to explain that this is our old product or an important change has been made that is not highlighted.

If you have not considered or do not already have your brand promise prominently displayed, consider adding one.  Being able to clearly inform a new prospect about what is unique about your organization can be a deciding point for clients when selecting a new vendor.  An easy way to do this is by adding a retractable banner stand to your display.  Retractable or roll up banners are a great way to add your logo and  brand to your current display.  For less that $250, display stands are also a perfect way to include your updated offering to your current trade show booth.

If your popup panels or frame need some repair,  now is the perfect time to consider replacing them.  In the past couple of years,  some very compelling options to pop-ups have been developed.  Most notable of these is a popup frame that is covered with a fabric graphic.  This combines the ease of set from the pop-up frame and takes it one step further.  Fabric pop-ups are even easier to setup and tear down because the graphics do not need to be removed.  These systems are also lighter and easier to transport than old style pop-ups.  You might also be surprised at the cost to replace your aging pop-up unit.  Most new units can be purchased for less than $1500 and some are available for less than $900.  If it is in the budget,  a new Fabric pop-up is a great way to update your trade show display.

Think Outside Your Booth

Now that we have the basics covered,  it is time to look

outside the booth for ideas to get you noticed on the exhibit show floor.  Shows continually try and sell you advertising space in the lobby, directory or other common areas. Although these can help to increase awareness we believe the jury is still out on how effective an additional sign in the hallway outside the main exhibit hall really is.  Will a prospect remember your booth number and really stop?  We feel one of the best things a show exhibitor can do to help existing clients and new prospects alike is to  find them on the show floor.  To get noticed.  Find a way to get your logo or brand up in the space above your booth.  Two great ideas for these are:

  1. An overhead hanging structure sometimes referred to as a blimp
  2. Feather Flag or Bow Flags

Fabric Overhead Signs

Overhead signs come in many shapes and sizes.  The most popular shape is the circular blimp.  This shape provides maximum visibility  for your logo from multiple directions.  Other shapes, such as triangles, squares and rectangles can be created and may fit the look of your booth better.  The main idea is to ensure that your booth location can be spotted from a distance across the show floor.  These overhead signs have two primary downsides.

  1. These units don't come cheap. An 8ft circular unit can run $1500
  2. There is also the added cost to have the overhead installed and torn down at each show.  Since the sign will hang from the ceiling of the exhibit hall the show, the  contractor will charge to install and remove your sign at each show.

Feather Flags

Feather Flag on a trade show floor

Feather flags, bow flags, sail flags, wing flags or flutter flags are a cost effective way to raise the height of your display whether indoors or outdoors.  These display units can be found up to 16ft in height.  This will get the top of your flag 8ft in the air above the average booth.  Feather flags come with a few distinct features that make them a great addition to your trade show setup.

  1. Low Cost - A 16ft feather flag with all the hardware cost only $250 with a FULL COLOR graphic
  2. Portability - A large feather flag kit is under 20 pounds and most of that weight is in the base.  This light weight flag can be easily setup, taken down and transported.

Take a little bit of time to review your display and double check that it is inline with your goals can help assure that the next trade show exhibit at is a success.

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