FLS Blog

3 Item(s)

  • Does 2020 mean a trade show is on the docket for your business? If you’re preparing for the upcoming trade show season, you need to start planning early. It’s best to start your preparations about six months before the event, and tackle several steps along the way. Looking for trade show display products or fabric? Contact our pro team at FLS Banners, we would be happy to help you get the custom printed trade show products you need. With this handy trade show checklist, you can be confident that you are well prepared for your next event.

    Start Here: Planning 6 Months Out

    planning-trade-showAt the six month mark, you are ready to start planning your event. Here are the steps to take about six months before your event.

    1. Define your goal

      First, determine what you want to accomplish with your trade show. Decide three key objectives that you want to accomplish. These will be unique to your business.

    2. Set the budget

      Next, decide how much you are willing to spend to reach those goals. This will depend on the current state of your business, and it will drive the rest of your trade show preparation checklist, so be specific. Make sure you leave room for necessary promotional materials and booth materials.

    3. Book the show

      If you don’t already have a trade show venue, now is the time to start looking. 
      If you will have to travel distance to the show, check with the show website for deals on hotels and flights. Today many tradeshows book blocks of rooms and offer discount prices for booking through the show website. Also, check to see if there are any special requirements for getting your display into the show. If you are shipping directly to the show, your booth may have to arrive by a specific date to avoid extra fees.

    4. Start planning your booth

      Between five and six months before your first trade show, pull out your checklist for the exhibition booth. This gives you time to order tablecloths, backdrop displays, marketing materials, and other supplies to make your event successful. You will want to review your current display and make sure your key product/service is featured on at least one focal point in the booth. This is a great way to start a conversation with a current client and to draw prospects in.

    5. Order promotional items.

      About four months before the first trade show, put in your order for your promotional items, especially if you will be sending fliers or other notifications about your participation in the event. FLS Banners works with customers to deliver within even the shortest of deadlines. 
      Here are a few of our most popular items:

    6. Arrange travel

      As soon as you know the event date, start shopping for airline tickets or make other travel arrangements. If you are carrying your display with you sure to find out when setup starts. Many of our products require minimal setup time; however, you always want to leave yourself plenty of time to account for any unknowns. The worst thing that can happen is you finish early and you can spend the afternoon at the pool.

    7. Create a packing checklist.

      Determine the things you are going to need for every trade show, and make a written trade show booth checklist. Don’t forget things like first aid supplies, tape, and extension cords.

    Getting Closer: One Month to 2 Weeks Out

    order-trade-show-suppliesAs the trade show gets closer, your trade show planning checklist gets busier. Here are some things to put on your “to do” list as you move within two weeks of the event.

    1. Double-check your trade show checklist

      Pull it out and make sure there aren’t any things you have overlooked.

    2. Check your trade show booth materials

      Make sure everything is in good working order and does not need to be repaired. Missing anything? Reach out to FLS Banners and we can get you the printed table covers or banners ASAP.

    3. Start staff training

      Talk with the people who will be manning your booth to ensure they are aware of what their objectives are.

    4. Order printed literature

      It takes about a week to have promotional materials printed locally, so order early so you have time to make changes, if needed.

    5. Prepare lead packets

      Have packets of information to hand to leads at the trade show.

      Almost Time: 1 Week to the Day Before

      Pack your bag
      Pull out the trade show planning checklist you made earlier, and make sure all of the items are packed inside a bag.

    6. Prepare a document packet.

      You will want contact information for local vendors, staff that will be coming with you and staying behind, and contact information for your accommodations and the venue itself. If you need art or files to print more promotional materials if you run out, add this to your document packet. Have both digital and paper options with you.

    7. Send your trade show materials ahead

      If you aren’t bringing you trade show materials with you personally, send them ahead and verify their arrival.

    8. Make a checklist for trade show exhibitors.

      If you are sending someone else to do the trade show, make sure they are armed with a trade show booth checklist that has all of the details they will need to set up, display, and take down your trade show materials.

    Showtime: The Day Of

    1. trade-show-event Arrive at the venue early.

      Make sure you have plenty of time to set up your booth. You may run into unexpected problems, like needing a longer extension cord, so do not cut yourself short on time. Plan for traffic and getting lost if you are showing at a new venue.

    2. Consult the trade show setup checklist.

      This will help ensure you do not forget a critical component of your booth setup and design.

    3. Show your stuff.

      You’ve spent the last six months planning. Now’s your time to shine. Since you used a checklist for trade show exhibitors, you will be well prepared to do your best.

    Follow-Up: After the Show

    1. Pack things up carefully.

      When the show is done, take the time to pack carefully so you do not damage your trade show materials and booth supplies.

    2. Follow up.

      Gather the information from the leads you made. Plan your follow up, whether it is phone calls, emails, or letters. If you have a sales team, pass those leads on to the sales team to start the follow-up process.

    3. Evaluate your costs.

      Add up what you spent and compare it to the budget you set. Was your budget accurate? Were there areas you could save money? How could you improve for future trade shows?

    4. Evaluate your trade show checklist.

      Was there something missing from your trade show exhibitor checklist? Did you forget to pack something that should be added to your checklist for exhibition booths? What mistakes could have been avoided with better planning? Add to or take away from your trade show planning checklist as needed.

    Prepare for Your Trade Show Booth with the Right Products

    A critical part of your trade show booth checklist is the materials you use for your booth. From tablecloths to the displays themselves, you can’t have a successful trade show without the right exhibition supplies. 

    Do you need advice on selecting promotional items for your event booth? FLS Banners offers many options for table covers, banner flags, backdrop displays, and more. 

    Table Covers - Choose from 4ft, 6ft, or 8ft table cloths, then choose your table cover style: fitted, open back, closed back, stretch or contour, adjustable, or table runners.

    Flags - Feather or banner flags are available in small, medium, or large sizes. Flag shapes include convex, concave, teardrop, or swooper. Flag poles, stands, and carry bags are available!

    Banners/Displays - Banner displays can be essential to any event booth. Let us help you design the perfect backdrop for your next event. We offer retractable banners, pop up banners, as well as stands, mounting hardware, and durable carry bags.

    Display Kits and Event Tents - Save time and select from our booth display kits that can be custom printed to your specifications. Add your logo and designs to backdrops, banners, and table covers. For outdoor events, make your booth complete with a custom-printed tent to match your tablecloth.

    FLS Banners has a huge selection of trade show booth products for your next event. Check them out as you prepare your checklist today! 

  • trade-show-eventWhether it’s your first trade show or your fiftieth, when a trade show is pending, every exhibitor needs to be properly prepared. While the packing process does get easier as you do more and more trade shows, it’s still helpful to have a handy trade show checklist on hand to tap into as you prepare. Here is a closer look at what you will need in preparation for an upcoming trade show and improve your marketing prowess.


    Essential Items for the Event

    As you prepare for the event itself, these are the items you will need to have on hand:

    • Business cards – You need more than you think. Everyone who walks by your booth will want to grab one, and you may misplace a box or two in the flurry of events. Running out means missed marketing opportunities with attendees.

    • Display items – It almost goes without saying, but make sure you have your booth items on hand, like your posters and banners, so you can set up your display. Don’t forget the electronics and TV screens you may need to attract attendees.

    • Trade Show Displays - These are absolutely essential to showcase your brand and get noticed!

    • Trade Show Tablecloths - Don't leave a bare table out on the show floor, tablecovers are a must for bringing your booth together.

    • Presentation media – Don’t forget the media you need to make your booth presentation effective!

    • Writing utensils – Pens and pencils tend to disappear, so have a large stash.

    • Stapler and staples – From handing out stacks of pamphlets to last minute repairs to something on your display, it’s always great to have one on hand.

    • Markers – Have plenty of permanent markers on hand that you can use for everything from removing typos to making a quick promotional poster.

    • Tape – Tape of all types is helpful to stick things to your booth display, make emergency repairs, or tape down wayward cords to avoid tripping hazards.

    • Trade show tablecloths – Have a variety of sizes of your trade show tablecloths so you can fit whatever size table you have to work with in your booth.

    • Extension cords – For lighting and electronics, you’ll need to be able to plug in, and the plug may not be close to you.

    • Scissors – When you need them, nothing else will do, so have a few pairs of scissors in your kit.

    • Miscellaneous office supplies – Pack sticky notes, paper clips, clipboards, and loose paper, so you have the supplies on hand when you need them.

    • Power strip – If you arrive and find that you only have one outlet available to you, a power strip will be invaluable.

    • Promotional items – T-shirts, stress balls, cups, pencils, clips, and any other branded item that you’re planning to give away needs to end up in your bins as you prepare for the trade show.

    • Bags – You will want trash bags, zip-top baggies, and shopping bags, preferably branded shopping bags, to complete your trade show supplies.

     

    Personal Comfort and Care

    Make sure you take care of your own needs, too. Here are some personal care and comfort items any exhibitor may wish to have on hand.

    • Water bottle – Trade shows are hot work. Even indoor trade shows require many hours on your feet talking to people. Bring plenty of water or an empty water bottle you can fill.

    • Snacks – You may not get a convenient lunch break, so have some healthy, protein-based snacks available.

    • Comfortable shoes – This is not the time to pull out the stilettos. Focus on comfort, because you’ll be on your feet most of the day.

    • Breath mints – Mints are better than gum, which makes you look unprofessional, but have something to take care of bad breath issues.

    • Sunscreen – For outdoor events, make sure you’re properly protected.

     

    Just in Case

    Emergencies happen. Make sure you are prepared for anything that can occur with these extra supplies.

    • First aid kit – Bandages, OTC medications, and disinfectant will help for any problems that arise during the trade show.

    • Safety pins – Don’t let a wardrobe malfunction get you down! You can also use safety pins to pin trade show tablecloths and banners that aren’t cooperating as you wish.

    • Zip ties – Are your wires and cords running every which way? Zip tie them in place!

    • Photos – Take pictures of your assembled booth. That way, you can look at pictures easily to see where each item belongs as you set up.

    • Extra tablecloths – When an event attendee spills their coffee all over your white tablecloth, have a spare on hand to ensure you can keep presenting well.

    • Paper copies – Have paper copies of every form you’re using, even if you plan to fill out forms digitally. Paper copies mean you can continue to collect information, even if your technology fails you.

    • Detergent pen – Small spills and stains on both tablecloths and clothing can be addressed with detergent pens.

    • Superglue – Superglue can fix most potential problems!

     

    Get Help Building Your Trade Show Booth

    Getting prepared for a trade show starts with the right trade show booth. Contact FLS Banners today for help creating your own trade show booth!

  • custom trade show boothTrade show booths come in all shapes and sizes but their purpose are usually the same, an opportunity to broadcast your brand at an event; a place to engage the business community in a unique way. Trade show booths are used to represent a company and provide a platform for marketing at trade shows or similar events.

    The actual booth is made of a number of trade show display materials. These include promotional items ranging from table covers, retractable displays or banners, backdrop displays, even flags or lighting.

    FLS Banners offers many options for trade show displays and exhibits. To make things easier to get your custom booth, we have provided several trade show display kits that includes multiple promotional products that fit your budget and needs.


    We offer:


    In addition, FLS Banners provides individual pieces such as table covers, backdrop displays, and banners separately.

    Why Should I Attend a Trade Show Event?

    There are thousands of trade shows in the U.S. each year where qualified attendees are already tuned in to your specific industry. In some ways, the potential for networking can't be rivaled, all you need to do is show up and engage. Many exhibitors understand that trade shows provide a unique opportunity to demonstrate their products or services face-to-face with qualified individuals.

    Not only are trade show events a proven place to gain quality leads, but even conduct sales there at the show. Most attendees have buying power, a quality trade show display can help convince them to conduct business with you.

    How do I Choose the Best Trade Show Booth for My Business?

    Choosing the right booth depends on your marketing strategies and goals. However, your booth exhibit should be optimized to attract attention and send a clear branded message to trade show attendees what kind of business you represent.

    With a little research, you can discover what kind of events your customer base are most likely to attend, and you can create an exhibit that tells a story to that audience.

    Another factor to consider is budget. The logistics of travel, exhibitors fees, accommodations, shipping, booth installation and exhibit space rental, marketing, and any other expenses you might expect.

     

    How Much Does a Trade Show Booth Cost?

    While some statistics suggest you can expect to spend about $100-$150 per square foot on a trade show booth, FLS Banners offers booth kits starting under $300. Even if your budget is relatively small, you can create a custom booth that is made of high-quality material with printed graphics of your own design that look sharp and professional.

    The initial preparation for a trade show may seem steep at first, but the potential ROI shouldn't be passed up. FLS Banners is here to help you thrive in your industry and get the custom event booth you need to do so! We offer easy online graphics submission, free art proofing, all-side printing at no extra cost, and instant 3-day shipping.

    Contact us today for questions involving purchasing the right trade show materials.

3 Item(s)

All Sides Printing

Complimentary All Sides
Tablecloth Printing

Maximize your brand by adding prints to all sides of your custom logo table cover. One color or full color, one side or all sides - one low included price.*Custom table covers only.

100% Guarantee

100% Guarantee

We stand by everything we sell, 100%. So if you're not satisfied with your order for any reason, we'll make it right.

Free Art Proof

Free Art Proof

For peace of mind, we'll send you a free art proof to approve before we print. That way, you won't have any surprises.

Ships in 3 days

Ships in 3 days

Receive a proof of your artwork within 1 business day. We'll print and ship within 3 business days of your proof approval.