Exhibit Table Covers in Demand

True to analysts’ predictions, 2014 is shaping up to be a strong year for business table covers and exhibit table covers. Consumer confidence has come back from the recession and companies—especially the large brands—are spending again on advertising and marketing. As a result, Table-Covers has had our two strongest months ever!

We love seeing the new momentum and applications of our products—and the reinforcement that in-person, face-to-face meetings are still important even in the age of electronic connection.

Latest Trends in Meetings and Trade Shows

The latest meeting and trade show trends we’re seeing focus on engaging with attendees and prospective customers in more meaningful ways. Here are a few highlights:

• Show Design: Now being driven by assessing desired customer engagement and creating a show “experience” that target audiences will find rewarding. Even exhibit table covers are chosen to best support this vision.
• Social Media: Is reinforcing the trend toward targeted communications not only before and after the show or event, but also for building community and gaining loyal followers throughout the year.
• SEO: Is another strategy for strengthening customer engagement by using the right keywords to drive qualified traffic to your next exhibit. It also positions Google and other search engines as marketing platforms for creating targeted awareness about your upcoming event schedule.

We applaud all the new creative ways businesses are supporting deeper customer engagement. In addition to our business table covers and exhibit table covers, we also supply clients with other products like retractable banners and feather flags.

As long as trade shows and business meetings continue to provide unique opportunities for face-to-face interaction and customer engagement, we’ll be here—offering the latest in business table covers and exhibit display solutions.