What Are Trade Show Booths? – Trade Show Booth 101

Trade show booths come in all shapes and sizes but their purpose is usually the same, an opportunity to broadcast your brand at an event; a place to engage the business community in a unique way. Trade show booths are used to represent a company and provide a platform for marketing at trade shows or similar events. The actual booth is made of a number of trade show display materials. These include promotional items ranging from table covers, retractable displays or banners, backdrop displays, and even flags or lighting. FLS Banners offers many options for trade show displays and exhibits. To make things easier to get your custom booth, we have provided several trade show display kits that include multiple promotional products that fit your budget and needs.

We offer:

In addition, FLS Banners provides individual pieces such as table covers, backdrop displays, and banners separately.

Why Should I Attend a Trade Show Event?

There are thousands of trade shows in the U.S. each year where qualified attendees are already tuned in to your specific industry. In some ways, the potential for networking can’t be rivaled, all you need to do is show up and engage. Many exhibitors understand that trade shows provide a unique opportunity to demonstrate their products or services face-to-face with qualified individuals. Not only are trade show events a proven place to gain quality leads, but they also conduct sales there at the show. Most attendees have buying power, a quality trade show display can help convince them to conduct business with you.

How do I Choose the Best Trade Show Booth for My Business?

Choosing the right booth depends on your marketing strategies and goals. However, your booth exhibit should be optimized to attract attention and send a clear branded message to trade show attendees about what kind of business you represent. With a little research, you can discover what kind of events your customer base is most likely to attend, and you can create an exhibit that tells a story to that audience. Another factor to consider is budget. The logistics of travel, exhibitors fees, accommodations, shipping, booth installation and exhibit space rental, marketing, and any other expenses you might expect.

How Much Does a Trade Show Booth Cost?

While some statistics suggest you can expect to spend about $100-$150 per square foot on a trade show booth, FLS Banners offers booth kits starting under $300. Even if your budget is relatively small, you can create a custom booth that is made of high-quality material with printed graphics of your own design that look sharp and professional.The initial preparation for a trade show may seem steep at first, but the potential ROI shouldn’t be passed up. FLS Banners is here to help you thrive in your industry and get the custom event booth you need to do so! We offer easy online graphics submission, free art proofing, all-side printing at no extra cost, and instant 3-day shipping. Contact us today for questions involving purchasing the right trade show materials.

You may also like: 

1.  How To Choose a Perfect Custom Table Cover

2. A Trade Show Training To Do

3. How to Create a Memorable Trade Show Booth