Best Trade Show Booth Location

What’s Better: Premium Trade Show Booth Space or Driving Your Own Traffic?

With more than 30 years in the industry, we have learned a few things. One of them is that while trade show booth location is important, it’s even more important to have a warm and inviting booth and a strong company identity.

We’re not denying that high-traffic areas are sought after — and yes, they can translate into more potential leads and sales. What we’re saying is there are other factors to consider when selecting your trade show booth location. Let us explain below:

Why Entrances and Exits Aren’t Always the Best

You might assume that exhibit entrances and exits are prime real estate for booths. However, these areas tend to be too crowded and filled with distracted attendees. Instead, consider a location where you can:

• Hold conversations with prospects and customers without having to yell
• Maintain some distance from key competitors or an overly large, dynamic booth
• Benefit from nearby foot traffic heading to show seminars
• Create an open booth design that invites visitors in without obstructions

How to Make a Strong Impression Regardless of Location

After choosing a location using the above criteria, focus on building a strong company identity. Some simple yet effective strategies include:

• Using trade show table covers printed with your logo to boost brand visibility from afar
• Adding full-color table banners or table runners for a polished look
• Covering counters holding large screens with matching branded tablecloths

Get Creative with Engagement

One unique way to stand out: offer private-label snacks in your booth. They’re inexpensive and memorable. Plus, word-of-mouth will spread quickly around the exhibit hall as hungry attendees hear there are chips, pretzels, candy, or other goodies available at your booth.

In the end, while location matters, it’s your booth’s experience, atmosphere, and branding that truly drive meaningful traffic and engagement.

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