Choosing the Right Feather Flag: A Guide to Shapes, Sizes & Print Quality
When it comes to attracting attention—whether on a bustling trade show floor, outside a retail storefront, or at a community event—few tools work harder (or look better) than a feather flag. These eye-catching displays are lightweight, easy to set up, and fully customizable. If you're a reseller looking to expand your offerings with premium promotional flags, knowing the ins and outs of feather flag shapes, sizes, and print quality can give you a real edge.
Let's examine what makes each flag style unique, how to choose the right size, and why print quality matters.
Feather Flag Shapes: What's the Right Fit?
We developed our first feather flags more than 20 years ago. At that time, we had novelty shares and sizes come and go. We experiment with them all. We have developed five tried and true shapes offering subtle but essential differences engineered to meet specific needs. Here's a closer look at each style and how they're commonly used:
Convex Feather Flags
Based on years of real-world testing, we have established that the soft curve of the bottom corner adds to the longevity of the flag. Experience has shown that 90 corners do not last as long as curves because the way they snap in the wind creates additional friction, which leads to wear. Choose Convex Feather Flags for the best all-around shape for outdoors, especially in areas with foot traffic and indoor use.
Concave Feather Flags
The negative space at the bottom of the Concave Feather Flag was designed for two specific use cases. First, if the flag is used next to a table, it must clear the top of it. This shape also works well if mounted in a large planter or over flowers that will grow up. The other application is when attaching a small feather flag to the leg of a popup tent. You want to ensure the flag clears the tent top and can rotate freely. We consider this a niche style, but it has its place in the lineup.
Square Bottom Feather Flags
The classic shape in the group of stand-out feather flags and the square bottom offer a bit more design room. Square-bottom flags offer the same generous vertical area. Note that despite the name "square bottom," the lower corner just has a slight radius to help improve the flag's life. Typically, these flags share signs of wear in the lower corner before the convex shape.
Swooper Flags
Tall and slender with a rounded top, swooper flags fit on fixed aluminum poles that were once popular in the industry. However, given that these flags are not always readable and have a reputation for fraying at the top corner, they are not the shape we recommend first. However, if you already own the hardware and require an updated flag, we have you covered.
Teardrop Flags
Flags with a rounded top are the easiest to read and outlast all other feather flags in terms of wear. Their durability is due to their taut shape under the tension of the bending pole teardrop, which reduces the flapping of the fabric. They're great for crisp logos or concise messages and deliver polished, professional look outdoors or in.
Teardrop XL Flags
Want to make a significant impact? Teardrop XL flags offer maximum print real estate. They are perfect for high-visibility placements like significant events, outdoor expos, or any venue where your client wants to be seen from a distance. These flags are best for short-term use, such as festivals, concerts, and sporting events.
Sizing Tips: Match the Flag to the Setting
Choosing the right feather flag isn't just about shape but also scale. Here are a few tips to help your clients pick the best size:
- Indoor Spaces: Medium-sized teardrop or square flags are ideal for trade shows or exhibit booths. They're easy to set up and don't overwhelm tighter spaces.
- Outdoor Use: Larger formats like convex or teardrop XL flags are built to stand tall and be seen from afar—even by passing cars. Check local height restrictions, especially for events with flagpole systems.
- Know the Venue: The venue, whether an open-air lot or a convention hall, will help determine the most effective size. Always consider foot traffic, visibility lines, and the overall environment.
Why Resellers Choose FLS Banners
At FLS Banners, we've been helping businesses turn heads for over 40 years. When you partner with us, you're not just getting a product—you're getting a team committed to your success.
Here's what sets us apart:
- Wide Range of Shapes & Sizes: From compact to oversized, we offer the full spectrum to fit any need.
- Vibrant, Long-Lasting Prints: Our dye-sublimation printing delivers rich, fade-resistant color—rain or shine.
- Fast Turnaround, On-Time Delivery: Because deadlines matter.
- Flexible Customization: Full-color, double-sided options and expert design support come standard.
- Made in the USA: Proudly printed and sewn right here at home.
The Bottom Line
Feather flags are one of the most versatile, budget-friendly tools for brand visibility—and when done right, they can have a considerable impact. As a reseller, offering a range of premium feather flag styles (and knowing how to guide your clients to the right choice) helps you stand out in a competitive market.
Need help finding the perfect fit for your client's next promotion? We're here to help—shop custom feather flags today, and let's get your message flying.
Read related blogs:
1. How to Boost Your Visibility with Custom Feather Flags
2. What Makes FLS Feather Flags Different?
